Will a new template fix my problems?

No. A template is a finished answer to a question you already asked. Every campaign that does not quite fit becomes another copy, until you have so many templates that nobody remembers which one is right. Someone is responsible for holding it all together, and that person is you.

Can't I just wait for my ESP to fix this?

Your ESP builds one product for thousands of companies and will never know your brand the way you do. The change comes from external systems that understand your brand and remember every good and bad decision you made along the way.

So what does the future of email actually look like?

A template is a finished answer to a question you already asked. A design system prepares you for the questions you have not met yet. The future is building the system behind your campaigns instead of producing one-off emails.

Co-founder, Better Email

AI won't speed up your email marketing.

Q: How do I stop rebuilding the same email every time?

With a design system. You build your header, hero, product card and button once, with your colors, fonts and spacing locked in. Every campaign after that is those modules arranged in a new order, and changing a module changes every email that uses it.

Unless you change the foundation.

Most marketing teams still build content in their email system. If your process needs to scale with AI, that has to change.

See why design systems are the future → Book a meeting

10+YEARS IN EMAIL

2021FOUNDED BETTER EMAIL

MeEMAIL DEVELOPER & DESIGNER

The problem

The template that was supposed to save you time made you the bottleneck

You built a template to save time. Then a campaign came along that didn't quite fit, so you copied it and changed a few things. Then it happened again. And again.

Now you have so many templates that nobody remembers which one is the right one. But someone is responsible.

And that person is you. The one who stays late to fix what should only have been fixed once. The one who knows every exception by heart, and never quite gets to put it down.

Why AI alone won't fix it

AI can write copy. It can't repair a broken structure.

We have all tried this prompt, and ended up disappointed. AI is an accelerator. It cannot fix a broken structure.

If your foundation is a mess, AI is simply speed at a higher risk.

I know, I know. These days everyone expects things to go faster, and you end up sending bland emails and feeling burned out.

The fix

A design system gives your team something solid to stand on

Imagine opening a new campaign and every decision already feels right. The colors, the spacing, the buttons, all of it already knows who you are. Nobody copies an old email and hopes for the best. You build with pieces that remember how your brand should look and behave.

Here is how it works. You build your header, your hero, your product card and your button once, with your colors, fonts and spacing locked in. Every campaign after that is simply those blocks arranged in a new order. Change a block, and every email that uses it changes with it.

Designers get to stop reviewing every single campaign
Marketers get creative freedom without losing the brand
Developers never fix the same mobile bug twice

See it work

Change it once. Every email follows.

Vandra design systemTry it

Brand color

Typeface

Corners

Theme

Built once, reused everywhere

Click the design system and watch all three emails change. Hold your mouse over a module to see where it is used.

Why not just wait

Your ESP is not going to rescue you

I understand the hope. Maybe the next update brings a better editor, smarter templates, more AI. I have waited for that too. But your ESP builds one product for thousands of companies. It will never know your brand the way you do, or how your team really works.

When AI finally arrives there, it will most likely sit on top of the same stiff editor. Faster words in the same rigid boxes. More emails, but not better ones. The change you are waiting for will come from external systems that understand your brand and remember every good and bad decision you made along the way. You will never get this with your ESP...

But you can always try to ask your ESP

Adobe / Marketo

"You found a bug? Good for you. Here's a case number."

Salesforce Marketing Cloud

"We understand your frustration. Here's our wiki."

Klaviyo

"Have you tried our brand-new AI feature yet?"

Mailchimp

"AI, what is that?"

HubSpot

"Let's book a call and talk about upgrading your subscription"

Braze

"We just got bought by Salesforce, so we don't give a sh%#"

ActiveCampaign

"Automation is powerful. Here's a 40-step onboarding flow."

Better Email

Email production, without trading speed for quality

Better Email is a design-system platform. You define your brand's modules once in a Drag&Drop editor, and every campaign after that is built from the same locked, on-brand pieces.

It's ESP-agnostic, with 22+ integrations.

10xFaster production

2021Founded in Denmark

22+Platform integrations

Visit better.email →

app.better.email

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The future

The future isn't more templates

A template is a finished answer to a question you already asked. A design system prepares you for the questions you have not met yet. One keeps you looking backwards. The other lets you grow.

If email is going to be faster, braver and more human, we have to stop producing one-off campaigns and start building the system behind them. That is the future I believe in, and I get up every morning to build it.

Want to build emails without becoming the bottleneck?

See how my team and I work with email design systems at Better Email.

Visit better.email →

Contact

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